That's why I built this program. Dr. LaRay Imani Price is a licensed clinical psychologist, U.S. Army veteran, and 4th-generation military service member who has spent her career at the intersection of clinical science, human performance, and radical self-love.
Dr. LaRay Imani Price, known publicly as Dr. Imani Price, is a licensed clinical psychologist, U.S. Army veteran, author, and the founder of both CCW International and The Resilience Doc™ brand.
Her work sits at the intersection of two worlds most people keep separate: the clinical rigor of evidence-based psychology, and the performance demands of people who lead, serve, and sacrifice at scale. She is not a wellness influencer. She is a clinician who happens to understand what it costs to operate at the level her clients do, because she has done it herself.
"It's not about how much you can carry. It's about knowing when to set it down, and having the biological capacity to pick it back up when it matters most."
Before private practice, Dr. Price spent over a decade serving as a Major in the U.S. Army Psychologist Corps, supporting soldiers, veterans, and military families across stateside and overseas installations. She brings to every client the clinical precision, composure under pressure, and commitment to mission that four generations of her family have embodied.
Her practice, CCW International, was built specifically to serve those who serve, and now extends to the executive women and high-achieving professionals whose performance demands are no less intense than combat, even if the battlefield looks different.
The uniform has never left this family, only the rank has changed.
The Price family's military legacy spans the full arc of the modern U.S. Army. PFC Frank Price laid the foundation. SSG Willie Price carried it forward. SPC Cornelius Price passed it to his daughter. And MAJ Dr. LaRay Imani Price added to it the clinical expertise to heal the very soldiers her family spent generations serving beside.
That lineage is not a backstory, it is the reason Dr. Price's work with military families carries a credibility that cannot be credentialed. She is not an outsider offering clinical distance. She is family.
CCW International operates across stateside installations and overseas (Germany, Japan, Italy, UK, Hawaii, Maryland/Virginia/DC, Georgia), serving the populations that the Price family has served in uniform for four generations.
Dr. Price co-founded Her Valor, Her Voice™, an initiative dedicated to amplifying the stories and addressing the unique challenges of military women. The platform gives voice to the untold journeys of resilience, leadership, and triumph that have shaped the military and the nation.
"Because every uniform has a story."
"Welcome to Her Valor Her Voice, where we amplify the stories of women who've broken barriers in service to our nation, bringing you the untold journeys of resilience, leadership, and triumph that have shaped our military and our country."Military Women
Every framework Dr. Price has built is grounded in evidence-based psychology and refined through years of clinical practice.
A clinician-designed performance wellness protocol targeting Sleep, Hydration, Exercise, and Eating Well, built for high-performing women whose biology is not keeping pace with their ambition.
A six-pillar self-love and resilience methodology forming the clinical foundation of the Embraceable Me™ movement, developed from Dr. Price's own burnout-to-breakthrough journey.
A transformative movement helping women convert self-love from concept to daily, sustainable practice, moving from self-neglect to crown-wearing confidence grounded in clinical psychology.
Leadership, teaching, and service that extends beyond the therapy room.
LA Tribune Leadership Week 2026 · Military wellness panels · Executive women's summits.
Affiliated with Kita Centella (Loose Leaf Tea Market) and leading wellness & coaching professionals.